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Episode 22: GM and Ford In Trademark Dispute…Goliath vs. Goliath!
In a relatively uncommon case of “Goliath vs Goliath,” Ford and GM find themselves in a major dispute over a seemingly minor word: “cruise.” Though the brand names are big and broad, the implications of the case are applicable to anyone or any company that has filed for trademark protection…and even those who find themselves on the wrong end of an infringement claim.
We discussed:
- What is this trademark dispute about? How did it get to this?
- GM is accusing Ford of TM infringement and Ford is challenging GM’s TM registration – is that normal? Is this TM dispute at least partially driven by marketing?
- Lessons learned: how to avoid this situation
